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Founded in 1925 by Adele and Edoardo Fendi as a small fur and leather shop in Rome, Fendi
In the early years, Fendi gained recognition for its high-quality fur and leather goods. However, it wasn't until the 1960s, when the five Fendi sisters—Paola, Anna, Franca, Carla, and Alda—took over the business, that the brand truly began to flourish. Their collaboration with a young designer named Karl Lagerfeld marked a turning point. Lagerfeld, who joined Fendi in 1965, introduced the iconic double "F" logo, symbolizing "Fun Fur," and redefined the brand’s aesthetic with bold, innovative designs. Under Lagerfeld’s creative direction, Fendi expanded its product lines to include ready-to-wear collections, accessories, and fragrances. The brand became synonymous with luxury, blending traditional Italian craftsmanship with modern design. Fendi’s product catalog
Fendi’s commitment to innovation extends beyond fashion. The brand has consistently embraced new technologies and collaborations, such as its partnership with tech company Apple to create luxury AirPods cases. Additionally, Fendi has made sustainability a priority, launching initiatives to reduce its environmental impact while maintaining its high standards of craftsmanship. Today, Fendi continues to captivate fashion enthusiasts worldwide with its bold designs and luxurious materials. The brand remains a family legacy, with Silvia Venturini Fendi, a third-generation member of the Fendi family, leading the creative direction of accessories and menswear. Fendi’s influence can be seen not only on the runway but also in its presence within the art and cultural worlds, further cementing its status as a symbol of Italian luxury. For those interested in exploring Fendi’s exquisite range of products, you can find detailed information in this comprehensive product spreadsheet. This resource offers insights into Fendi’s collections, making it easier for fashion lovers to discover their next luxury piece.Early Beginnings and Creative Evolution
Innovation and Expansion
A Family Legacy with a Global Impact
Fendi Today